Bet you can't guess what this brand is...
Feels like yesterday when sweaters with large embroidered logos, $100 ripped mini skirts and jeans, thongs for kids, and that infamous elk logo ruled the street style. Abercrombie & Fitch dominated the early 2000's and became a cult brand that not-so-subtly told the world that you were cool. As fashion evolved and became more accepting of diversity in appearance, size, and style, A&F was at a stand still. A&F's iconic preppy style and half-naked men marketing campaigns went from being "cool" to "douché."
Fast forward 15 yrs later, the brand ditched it's old ways and is undergoing a huge facelift! A&F now uses minimal logos and focuses more on classic items to create trendier styles. They changed their sexual marketing ways and amid for artistic, conservative, and fashionable ads. But most importantly, Abercrombie and Fitch celebrates people of color — which can clearly be seen in the brand's website and ads. High five A&F!!
Check out the brand's latest fall collection. Staring Neelam Gill, A&F's produced a stunning campaign that features lots of denim (which I LOVE) and timeless pieces. Now THIS is cool!