Monday, November 9, 2015

News: Is This Brand Making A Major Comeback?

#IDareYouToGuess

Bet you can't guess what this brand is...

Feels like yesterday when sweaters with large embroidered logos, $100 ripped mini skirts and jeans, thongs for kids, and that infamous elk logo ruled the street style. Abercrombie & Fitch dominated the early 2000's and became a cult brand that not-so-subtly told the world that you were cool. As fashion evolved and became more accepting of diversity in appearance, size, and style, A&F was at a stand still. A&F's iconic preppy style and half-naked men marketing campaigns went from being "cool" to "douché."

Fast forward 15 yrs later, the brand ditched it's old ways and is undergoing a huge facelift! A&F now uses minimal logos and focuses more on classic items to create trendier styles. They changed their sexual marketing ways and amid for artistic, conservative, and fashionable ads. But most importantly, Abercrombie and Fitch celebrates people of color — which can clearly be seen in the brand's website and ads. High five A&F!!

Check out the brand's latest fall collection. Staring Neelam Gill, A&F's produced a stunning campaign that features lots of denim (which I LOVE) and timeless pieces. Now THIS is cool!



11 comments:

  1. Great editorial!! Wow, no way this is Abercrombie and Fitch! Good for them, never liked their previous style anyway hahha

    http://www.selftimersblog.com

    ReplyDelete
  2. I truly believe simplistic pieces stand the test of time, not matter what the trend is. I can't wait to see what else they have going on.

    Kia / KTS
    http://www.houseofkts.com

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  3. great post! love the sequin dress!

    https://everydayfacts.wordpress.com

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  4. They really seem to have been going through quite a metamorphosis in the last year and I LOVE the fact that these photos are being modeled by a woman of color. What a great positive change!

    Rae of Love from Berlin
    Bloglovin' // instagram

    ReplyDelete
  5. Wow, talk about a huge change in marketing! I remember their highly sexual ads that featured just one race. Now, I'm pleased to see that they've toned down things down and have expanded their market to exemplify fashion's change and wide acceptance in various races, cultures and sizes; although we do have a ways to go!

    Thanks for sharing this, such an awesome post!

    XO,

    Jalisa
    www.thestylecontour.com

    ReplyDelete
  6. What a huge change! This new style is way better, great post btw :)
    Can you visit my blog and follow me ? I will follow you back: beautybyshoppingholicgirl.blogspot.hr

    ReplyDelete
  7. What a huge change! This new style is way better, great post btw :)
    Can you visit my blog and follow me ? I will follow you back: beautybyshoppingholicgirl.blogspot.hr

    ReplyDelete
  8. I've noticed their new direction and I'm all for it. I used to hate on A&F all the time but now their branding is much more my style.

    -M
    www.violetroots.com

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  9. I'm loving this new A & F, their old pieces were too preppy and look too samey but I could be myself wearing some of this for sure! Great post :)

    Rachel xx
    http://www.thedailyluxe.net

    ReplyDelete

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