Monday, February 8, 2016

Blogger & Boutique: ODD


I've recently teamed up with Farfetch, an innovative and revolutionary e-commerce site that brings the world's best independent fashion boutiques to an international audience, for their Blogger & Boutique campaign. Through this campaign, I will be visiting innovative and stylish boutiques around New York City while giving you all the skinny. 

Today's feature is the multi-brand luxury boutique, ODD — a store that celebrates daring personal style and serves as a reminder that fashion should be fun. Founded in 2012, ODD challenges boundaries that commercial retailers do not. The store is beautiful curated with avant-garde and art-like pieces ranging from Vivienne Westwood's modern punk styles to bold designs by Jeremy Scott — perfect for the fashion-forward fashionista. 

During my visit, I was able to chat with owner, model, and fashion designer, Judson Harmon about the ODD's style aesthetics and what makes this store different from others. Aside from the intricate art pieces, Harmon expressed how ODD brings bold designs that can be worn both for men and women. He believes that fashion is gender-neutral and it's all up to how the consumer chooses to wear it — which is why he doesn't encourage his clients to dress any particular way. It seems like Harmon has been breaking gender stereotypes before Jaden Smith it started trending. PREACH Harmon, PREACH! 

What I find the most unique and odd (no pun intended) about the boutique is the store's super friendly staff. Hate to be stereotypical, but employees at upscale stores usually carry a pretentious attitude, but I'm happy to say that ODD is the complete opposite. The staff members were warm, inviting, and genuinely invested in the shoppers' experience. It also helps that they all have impeccable style. 

Make sure to stop by the LES and check out ODD at 164 Ludlow St, New York, NY 10002 (Between Stanton & Ludlow) for a unique and fashionable experience! 

Fun fact: ODD was once home to  HBO's How To Make It In America's faux boutique, Lulu D. 

Photos taken by Sunny Facer. 


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