Monday, October 17, 2016

Lookbook Love: Kenzo x H&M Collaboration

#HMKenzonation

Bright colors, bold prints, and voluminous silhouettes. Kenzo is sure making a statement with its upcoming H&M collaboration … and it might be their best one yet. 

From Wang to Balmain, many top tiered fashion labels have sought for the opportunity to work with the fashion giant, H&M —giving the general public the chance to own designer items at a reasonable price. All have made us gawk, wait in line, fight over the last logo tee, and brag via social media, but in my opinion, none of the past collaborations have made a collection that’s loud, controversial, explosive, expressive, and actually wearable. 

We can all attest that the line is stunning. It's edgy yet wearable. It pushes style boundaries that aren't normally found in mass retail stores. It’s pretty much everything you would expect from the Parisian fashion house but what makes this collection stand out is Kenzo's unique and creative approach to artistically telling the brand’s story — from the assortment of textures and colors, to casting an eclectic group of creatives (DJ’s, fashion editors, make-up artists, and more).

There are only two more days until the highly-anticipated Kenzo and H&M collab. drops on October 19th so check out the full collection and make sure to mark your calendars!


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