Tuesday, January 9, 2018

Fashion: Kanye West And Solange Star in Helmut Lang's Latest Campaign


Helmut Lang teamed up with Exactitudes to celebrate the brand and its multi-generational cult collectors with a simple but impactful campaign. Shot by the dynamic duo, Ari Versus and Ellie Uyttenbroek, Exactitudes documented Helmut Lang's top fans and their unique style—dressed in the brand's archival and new pieces.

Kanye West has been very vocal for his admiration for the brand and even openly admitted that Helmut Lang inspired him for his Yeezy collection (see the similarities now?). Solange has been a collector since she was in high school and has praised the brand's evolution under HBA founder, Shayne Oliver. 

Are you a fan?


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